Question

Which of the following is true regarding cross-cultural comparisons of advertising?

a) Cultural differences have no impact on advertising effectiveness.
b) Cross-cultural comparisons reveal universal advertising strategies.
c) Cultural nuances must be considered for effective cross-cultural advertising.
d) Cross-cultural advertising is only relevant in global markets.

Answer 1

Cultural nuances must be considered for effective cross-cultural advertising. Each culture has its own unique characteristics, values, and communication styles that can impact advertising effectiveness.

Step-by-step explanation:

Cultural nuances must be considered for effective cross-cultural advertising. Cross-cultural comparisons of advertising reveal that cultural differences have a significant impact on advertising effectiveness. Each culture has its own unique characteristics, values, and communication styles, which can influence how advertising messages are perceived and understood by consumers.

For example, body language and hand gestures may vary across cultures, but certain body language cues may still be understood universally. Additionally, cultural universals exist, such as the recognition of a family unit in all societies, but the specific definitions and functions of the family unit may vary.

Therefore, in order to create effective cross-cultural advertising campaigns, marketers need to consider and adapt to the cultural nuances of different target markets.