The main categories of site moves are content migration, URL structure changes, domain name changes, and server migration. These types of moves are crucial for a website's performance and require careful planning to maintain SEO and user experience.
The main categories of site moves include a variety of changes that often require careful planning and implementation. The correct choices for the types of site moves are:
- Content migration: This involves moving content from one platform to another or restructuring the content within the site.
- URL structure changes: This includes modifying the existing URL paths, which could be due to a change in content structure, navigation, or as part of rebranding efforts.
- Domain name changes: The process of changing the web address where the site can be accessed, which might be required during rebranding, company mergers, or for marketing purposes.
- Server migration: This refers to moving the site to a new server, which could be necessitated by the need for better performance, cost reduction, or when upgrading hosting services.
All of these can have significant impacts on a website's SEO performance and user experience, so they must be handled with expertise and careful consideration of redirection, website structure, and URL mapping.