Question

Multiproduct branding is also called which two of the following?

a) Private branding and Co-branding
b) Family branding and Individual branding
c) Corporate branding and Generic branding
d) Manufacturer branding and Retailer branding

Answer 1

The correct answer is b) Family branding and Individual branding.

Step-by-step explanation:

The correct answer is b) Family branding and Individual branding. Multiproduct branding, also known as family branding, refers to the practice of using the same brand name for a group of related products. This strategy aims to create a strong brand identity and promote brand recognition and loyalty among consumers. Individual branding, on the other hand, involves using different brand names for each product within a company's product portfolio. This approach allows for greater flexibility in positioning and targeting different market segments.