Besides emotional appeals, a blog post can include ethical and logical appeals, which involve establishing credibility and using facts and structured arguments, respectively. Kairos, or appropriate timing, and literary devices like parallelism may also be integral in enhancing the persuasiveness of the blog post.
Rhetorical Techniques in Blog Posts
Besides emotional appeals (pathos), other rhetorical techniques present in a blog post can include ethical appeals (ethos) and logical appeals (logos). Ethos involves establishing credibility, where a writer might include their credentials or experiences related to the subject. For instance, a blog post about Capitol police might reference the author's background in law enforcement to build trust with the audience. Logos, or the logical appeal, includes the use of facts, reasons, and examples that lead to a sensible conclusion. A blog post with statistics and factual information supporting the need for more Capitol police provides logos.
Kairos, or the sense of timing, is another rhetorical technique that might be used; it pertains to making an argument more persuasive through the timing of its delivery. Writers use kairos effectively when they connect their messaging to current events or trends that resonate with the intended audience. Also, the use of literary devices such as parallelism can draw attention to a claim and enhance its persuasiveness by providing a rhythmic structure to the argument.