Final answer:
Without knowing what the 77% of consumers' opinions were in the survey, we cannot determine whether they think small businesses should stay open on holidays or not.
Step-by-step explanation:
The information provided suggests that 77% of consumers expressed their opinion on the matter of whether small businesses should stay open on holidays, but it does not indicate what that opinion was.
Without additional context, it is impossible to know if they were in favor or against small businesses staying open on holidays.
Thus, we cannot choose any of the options (a to d) as they all assume that the percentage is indicative of the opinion being one way or the other.