Final answer:
A seller of goods can reassure a possible buyer by providing accurate product information, transparent customer reviews, and a satisfaction guarantee or return policy.
Step-by-step explanation:
When faced with imperfect information, a seller of goods can reassure a possible buyer in several ways:
- Providing accurate and detailed product information that covers all relevant aspects of the product, such as features, specifications, and benefits.
- Offering transparent and honest customer reviews, including both positive and negative feedback, to give the buyer a balanced understanding of the product.
- Offering a satisfaction guarantee or return policy to alleviate any concerns the buyer may have about purchasing the product without physically examining it.