Final answer:
Based on the shift towards digital media, print media, which includes newspapers and magazines, is the advertising medium where advertisers spend the least in the US, facing significant declines in ad revenue due to changes in how people consume news and advertising.The correct answer is option B
Step-by-step explanation:
The question is about understanding the dynamic nature of advertising expenditures across different media platforms in the US. Based on the information provided, we see a clear shift in ad spending towards digital venues, with traditional mediums like television and newspapers experiencing a significant downturn.
This trend is driven by a variety of technological advancements that have changed consumer behavior, such as the ability to skip TV ads with remote controls or recording devices, and the increasing consumption of news and media through digital sources, especially among younger demographics.
Consequently, the medium in which advertisers spend the least in the US is print media, which includes newspapers and magazines. This is due to the higher cost-effectiveness and broader reach of digital and social media campaigns compared to print advertising. As more people access news online via smartphones or tablets, print news consumption has declined, affecting ad revenue for newspapers and the like.
Moreover, radio advertising is identified as the least effective broadcast media, especially for reaching younger demographics. It is still somewhat effective for certain age groups (30-64) and in local elections, but overall, it falls behind in impact and cost-efficiency compared to digital options.The correct answer is option B