Final answer:
The transaction where a university purchases textbooks from Acme Publishing Company is known as B2B, which stands for Business-to-Business. This type of transaction occurs between two businesses, as opposed to transactions involving individual consumers or other entities.
Step-by-step explanation:
When a university purchases textbooks from Acme Publishing Company, the purchase behavior is known as B2B, which stands for Business-to-Business. This refers to transactions between two businesses rather than transactions involving individual consumers.
This is contrast to B2C (Business-to-Consumer), where businesses sell products or services directly to consumers, C2B (Consumer-to-Business), where consumers sell products or services to businesses, and C2C (Consumer-to-Consumer) where transactions occur between consumers, often facilitated by a third party.
The availability of textbooks is crucial for students, especially at the beginning of a college term, and it's important that they receive their required materials in a timely manner. While online textbook retailers may offer competitive prices, they also need to ensure textbook availability to meet student needs.