Final answer:
Whitespace analysis helps sales reps close deals by reducing unnecessary spaces, thus making proposals more readable and persuasive by strategically using whitespace to highlight important information.
Step-by-step explanation:
Whitespace analysis is a technique used in various contexts, including business and marketing, to optimize how information is presented. It relates, for example, to how sales reps can strategically utilize space on the page in their proposals or presentations to potential clients.
The correct answer to the question 'How can whitespace analysis help your reps close deals?' is by reducing unnecessary spaces. This can make the information more accessible and the presentation cleaner, which in turn makes the proposal more persuasive. Whitespace, paragraphing, italics, and other visual elements like proximity can all be analyzed for their effect on readability and emphasis, which inherently affects a sales pitch. Representation of a subject, like how much text space a character receives, can impact the perceived importance of a proposal's different elements.
In summary, whitespace analysis is a strategic tool that can help representatives highlight the most important parts of a deal thus engaging the client's attention more effectively. This technique does not involve increasing font size, adding more spaces, or changing font style; instead, it is focused on tailoring the use of whitespace to improve the overall readability and persuasive power of the sales material.