Final answer:
To determine the realism of Chewy's growth targets, the CEO Sumit Singh might analyze marketing factors like the pet market size, trends in pet humanization, online shopping growth, scaling operations, as well as the effectiveness of digital marketing and consumer behavior.
Step-by-step explanation:
In assessing the realism of Chewy's growth target, Sumit Singh might consider a variety of marketing factors that could justify the company's goals. These factors would likely include the size of the pet market, the increasing trend of pet humanization where pets are treated as family members, and the additional spending that comes with it. Another factor could be the shift towards online shopping and the effectiveness of digital marketing strategies in reaching and engaging customers. Additionally, the company’s ability to scale operations, the expansion into new product lines or services, and strategic partnerships could play a role to meet growth targets. Finally, studying consumer behavior and adapting to changes would be critical in ensuring that the growth is sustainable.