Final answer:
The pervasive use of social media is likely to lead to an increase in trademark disputes. There may also be a shift towards alternative dispute resolution methods.
Step-by-step explanation:
The pervasive use of social media is likely to result in an increase in trademark disputes. With more businesses and individuals using social media platforms to promote their products and services, there is a higher chance of trademark infringement and misuse. The ease of sharing and spreading information on social media can also lead to confusion among consumers, which can further contribute to trademark disputes.
For example, if a company's trademarked logo or slogan is used without permission by another user on a social media platform, this can create legal issues and the need for trademark dispute resolution. Social media platforms should take measures to protect trademarks and encourage users to respect intellectual property rights.
In addition, the rise of social media may also lead to a shift towards alternative dispute resolution. Instead of resorting to lengthy and costly litigation, parties involved in trademark disputes may prefer to resolve their issues through mediation or arbitration, which can be facilitated through online platforms and services.