Final answer:
Ethical business practices help increase a company's image rating/brand reputation by building trust and credibility with stakeholders.
Step-by-step explanation:
Ethical business practices help increase a company's image rating/brand reputation. When a company engages in ethical business practices, such as treating employees and customers fairly, being transparent, and acting responsibly towards the environment, it builds trust and credibility with its stakeholders. This leads to a positive perception of the company and a stronger brand reputation.