Final answer:
New Yorkers experienced challenges with accessibility to a variety of fresh food and the convenience of the traditional shopping experience before FreshDirect, which the company addressed with its online grocery delivery service. The correct option is C. Evaluate the convenience and drawbacks of traditional shopping.
Step-by-step explanation:
Before the arrival of FreshDirect, New Yorkers faced several challenges in obtaining groceries, mainly due to the traditional shopping experience. Accessibility to a variety of fresh and quality food products was a significant problem, particularly for those living in 'food deserts' where grocery stores are scarce.
Additionally, the convenience of shopping was an issue, as busy lifestyles often made it difficult to find time for supermarket visits, which could be time-consuming and physically taxing. The onset of FreshDirect revolutionized this experience by using technology and globalization trends to provide an online grocery shopping service that is delivered directly to customers’ doors.
This increased competition in the local retail space and offered a more convenient option to the traditional way of shopping for groceries. As FreshDirect resolved the difficulties of accessibility and convenience, it underscored the stark contrast with traditional shopping, which lacked the flexibility and ease of the online model. The correct option is C. Evaluate the convenience and drawbacks of traditional shopping.