Final answer:
Internal company factors and macro-environmental changes can impact Geely's return on investment. Strengths, weaknesses, industry changes, and opportunities and threats should be analyzed for effective decision-making.
Step-by-step explanation:
Internal company factors and macro-environmental changes can have a significant impact on Geely's ability to maximize its return on investment. Internal company factors, such as the company's strengths and weaknesses, can directly affect its financial performance. For example, if Geely has a strong brand reputation and efficient production processes, it is more likely to achieve a higher return on investment.
On the other hand, macro-environmental changes, such as shifts in consumer preferences or government regulations, can create opportunities or threats for Geely. For instance, if there is a growing demand for electric vehicles, Geely can take advantage of this trend and invest in developing electric car models to maximize its return on investment. Conversely, if there is a sudden increase in fuel prices, it may impact Geely's profitability if the company relies heavily on fuel-intensive vehicles.
Therefore, Geely needs to carefully analyze its internal strengths and weaknesses, evaluate the macro-environmental factors affecting the automotive industry, and identify potential opportunities and threats to effectively maximize its return on investment.