Final answer:
Anthony can use pathos to elicit empathy and motivate his colleagues to support the holiday clothing drive. He can also stress the impact of collective contributions and appeal to the company's values for a higher purpose to address potential objections and encourage participation.
Step-by-step explanation:
To convince colleagues to contribute to the company's holiday clothing drive, Anthony can employ several persuasive strategies that appeal to different aspects of human motivation.
First, using pathos, Anthony can appeal to his colleagues' sense of empathy and altruism. He might share stories or photos of those who benefit from the clothing drive, thereby humanizing the cause and fostering an emotional connection.
Next, Anthony can address potential skepticism by highlighting the concept of collective impact. He could argue against the idea that individual contributions are too small to be effective by explaining how each donation aggregates into a significant difference, building a cumulative effort to alleviate a credible issue.
Lastly, Anthony can invoke the notion of a higher purpose by appealing to the company's values or mission statement. He can remind his colleagues that their participation not only reflects well on the company but is also part of a broader commitment to social responsibility and community support.