Final answer:
AirBNB deals with the four characteristics of services through detailed descriptions, direct communication, standards and guidelines, and a dynamic pricing model.
Step-by-step explanation:
AirBNB deals with the four characteristics of services in the following ways:
Service Intangibility: AirBNB addresses this characteristic by providing detailed descriptions, high-quality photos, and guest reviews for each property. These elements help to make the service more tangible and provide assurance to potential guests.
Service Inseparability: AirBNB manages this characteristic by providing a platform where hosts can directly connect with guests and handle the booking process. The platform also offers features such as messaging and support to facilitate seamless communication.
Service Variability: AirBNB manages variability by implementing certain standards and guidelines for hosts to follow. This helps to ensure consistency in the quality of service provided across different properties.
Service Perishability: AirBNB addresses perishability by implementing a dynamic pricing model. This allows hosts to adjust their prices based on demand and availability, maximizing occupancy and revenue.