Question

Which statement is true of marketing?

A) Marketing only involves advertising and sales.
B) Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value.
C) Marketing is not applicable in service industries.
D) Marketing is solely focused on profit maximization.

Answer 1

The correct statement about marketing is that it is the process of creating, communicating, delivering, and exchanging offerings that have value.

Step-by-step explanation:

Out of the given options, the correct statement about marketing is option B) Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value.

Marketing involves much more than just advertising and sales. It encompasses activities such as market research, product development, pricing, promotion, and distribution. The goal of marketing is to satisfy customer needs and wants while creating value for the organization.

For example, a company may engage in market research to understand what customers want, develop a product that meets those needs, promote the product through advertising campaigns, and ensure efficient delivery and exchange of the product to customers.