Final answer:
Digital and mobile marketing programs have greatly impacted consumer purchasing behavior, traditional advertising channels, customer engagement strategies, and market research methods, leading to a decline in the demand for traditional print and broadcast news as more consumers seek news from digital sources.
Step-by-step explanation:
The subject of the question is digital and mobile marketing programs and their impact on different aspects of businesses and consumer behavior. Specifically, the student is asking which of the following has not been impacted by digital and mobile marketing programs: consumer purchasing behavior, traditional advertising channels, customer engagement strategies, and market research methods.
Application: Newspapers and the Internet
According to the Pew Research Center, there has been an increase in the number of people, especially younger individuals, obtaining news from online and digital sources. As a result, there has been a significant change in demand for traditional news sources such as print newspapers, radio, and television news.
This shift indicates a negative effect on the demand for traditional print and broadcast news, as the consumption of these mediums has declined with the rise of digital media. This change in consumer behavior has necessitated modifications in advertising, with companies seeking new ways to engage customers who skip traditional ads via technology such as recording devices and remote controls.