Final answer:
Qualitative factors should be considered in addition to present value analysis for capital investment decisions, as they impact long-term investment success and sustainability.
Step-by-step explanation:
After the results of a present value analysis have been obtained for a capital investment opportunity, overriding qualitative factors should also be considered before a final decision is made.
While financial measures such as present discounted value, interest rates, relevant costs, and payback calculations are crucial, qualitative factors like brand reputation, customer satisfaction, employee morale, or potential environmental impact play a significant role in the decision-making process. These factors may not be easily quantifiable, but they influence the long-term success and sustainability of the investment.