Question

For the Rocket Fuel Case study, how to I calculate which numbers on the excel sheet to know if the advertising campaign is effective or not?

Answer 1

To determine if the advertising campaign is effective or not, calculate the relevant numbers on the Excel sheet and analyze KPIs such as website traffic, conversion rate, and customer engagement.

Step-by-step explanation:

To determine if the advertising campaign is effective or not, you can calculate relevant numbers on the Excel sheet:

1. Identify the objective of the advertising campaign. For example, if the goal is to increase sales, you can track the number of units sold before and after the campaign.
2. Measure the key performance indicators (KPIs) related to the objective. These could be metrics such as website traffic, conversion rate, customer engagement, or brand awareness.
3. Analyze the data on the Excel sheet to see if there are any significant changes in the KPIs after the campaign. You can use charts, graphs, or statistical tests to evaluate the effectiveness of the campaign.

For example, if the advertising campaign for Rocket Fuel resulted in a significant increase in website traffic and conversion rate, it can be considered effective. On the other hand, if there was no noticeable change in the KPIs, the campaign may not have been effective.