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Which of the following is an example of a pricing strategy that focuses on customers' needs?

A) price leadership
B) everyday low pricing
C) distribution-based pricing
D) cost-plus pricing
E) skimming

User Bclymer
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Final answer:

The pricing strategy that focuses on customers' needs is everyday low pricing, as it offers consistent value without relying on temporary sales events.

Step-by-step explanation:

An example of a pricing strategy that focuses on customers' needs is everyday low pricing. This approach ensures that prices are consistently low, rather than relying on sales or markdown events, which aligns with consumers' desire for value and convenience without the need to time their purchases around promotions.

Price leadership may not always consider customer needs but focuses on a dominant firm setting price levels that competitors follow. Distribution-based pricing involves setting prices based on distribution costs which may not directly address customer needs. Cost-plus pricing is purely based on costs and a markup, without specific consideration for consumer demands. Lastly, skimming is a strategy for setting high prices initially to target early adopters, rather than addressing the broader needs of all customers.

User Lekesha
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