Final answer:
To engage a customer interested in a new desktop computer, it is most effective to ask questions to understand their specific needs. This enables providing personalized recommendations, which is crucial as the functions and roles of personal computers have vastly diversified since their mainstream introduction.
Step-by-step explanation:
To begin the conversation with a customer looking at a new desktop computer, the most effective approach would be C. Ask questions to learn why she needs a computer. This solution-oriented approach helps tailor recommendations to the customer's specific needs.
For example, if the customer requires a computer for work, features such as processor speed, memory, and productivity software may be of importance. If the customer is looking for a device for entertainment, aspects such as graphics capabilities and sound quality might be highlighted. However, understanding the customer's needs first ensures they receive the best advice for their personal situation.
In contrast, sharing a personal experience (A), while potentially helpful, does not guarantee relevance to the customer's needs. Listing the features of the computer (B) can overwhelm or misdirect the customer before their requirements are understood. Demonstrating the computer's gaming capabilities (D) assumes a need that may not exist and could alienate the customer if their interests lie elsewhere.
The personal computer has drastically evolved since its inception in the 1970s and 1980s, becoming integral to daily life for varied activities such as office work, research, and entertainment. Yet, a successful sales interaction begins with understanding the unique needs of each customer, rather than prescribing a one-size-fits-all solution.