Question

While out shopping one day, Kylie and her friends visit a new restaurant in town called Tango. Kylie and her friends like the ambience, decor, as well as the food. Kylle is surprised when she finds out that the restaurant has been open for two years and neither her friends nor she knew of it until that day At which of the following aspects of marketing has Tango failed? catering to both needs and wants of customers measuring the customers' perception of value delivering value to customers communicating value to potential customers creating value for potential customers

Answer 1

Tango failed in communicating value to potential customers.

Step-by-step explanation:

Tango, despite having operated for two years, encountered a marketing shortfall in communicating its value proposition effectively to potential customers. The restaurant's success in meeting the needs and wants of its patrons, providing a pleasing ambiance, decor, and delicious food, was overshadowed by its inability to create awareness. The lack of visibility prevented it from reaching a broader audience. While it delivered value to existing customers, its failure to effectively communicate its offerings led to missed opportunities in engaging new ones.

Marketing isn't just about having a great product or service; it's also about conveying that value convincingly to attract and retain customers. Tango's oversight in communicating its strengths prevented potential customers, like Kylie and her friends, from discovering the restaurant earlier.