Final answer:
Using computer systems to track guests' preferences at the Mandarin Oriental is an example of Customer Intimacy. This strategy enhances personalization and customer loyalty by focusing on individualized service, making it the most applicable choice out of the options provided.
Step-by-step explanation:
The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an example of Customer Intimacy. Customer intimacy is a business strategy that focuses on personalized service and attention to the details of the customers' preferences and experiences. The use of computer systems enables the hotel to record and analyze data concerning individuals' tastes and needs, which facilitates a personalized experience for each guest. This tailored approach not only improves the guest experience but can also lead to enhanced customer loyalty.
While other options like Improved Efficiency or Operational Excellence may also benefit from such systems, these do not directly relate to personalizing customer experiences. Improved Flexibility and Improved Decision Making are outcomes that could be associated with customer intimacy as well, facilitating the hotel's ability to adapt and make informed decisions based on customer preferences. However, the core of this activity is building closer relationships with customers through detailed knowledge of their preferences, which is why Customer Intimacy is the most appropriate choice.