Final answer:
To be successful with Web-based online shopping, companies must maintain inventories, operate fleets of trucks, manage distribution centers, and schedule deliveries, but they do not need to c. increase the cost of production.
Step-by-step explanation:
Companies must do all EXCEPT c. increase the cost of production in order to be successful with Web-based online shopping. The other options, which they must do, include maintaining adequate inventories of products, operating fleets of trucks, managing distribution centers and warehouses, and scheduling deliveries.
By implementing these strategies, companies can ensure efficient and timely delivery of products to their online customers.