Step-by-step explanation:
The internet has revolutionized the relationship between companies and consumers. Currently, the majority of the population has a cell phone that impacted communication and accessibility. Therefore, companies had to adapt and build new strategies for prospecting and retaining customers through insertion in social media, using active relationship marketing that seeks to engage and generate value for their potential audience through social media, in addition to selling online. to make the experience easier for the consumer.
The online presence of companies is able to offer significant advantages to the consumer, such as a greater discount on products offered online, since companies pass on the reduction of fixed costs with a physical store to the prices offered in an online environment.