Question

Catherine has been managing her company for a couple of years. She now plans to expand her business by bringing in fresh funding through a new stock issue. She would like to inform her investors about this development. What would Catherine use to inform investors about this development in her company?

Catherine would use to inform investors about the development in her company.

Answer 1

Answer: Direct mail

Explanation: Direct mail enables an advertiser to reach target customers through mail, thereby making it a selective and specific medium. Media vehicles in direct mail include manuals, booklets, catalogues, newsletters, invitations, posters, coupons, and charts. To send out mailers, however, an advertiser needs to have an updated list of target contacts. Direct mail is a cheap advertising medium, and its advantage is that mailers can contain a lot of information. It also includes a feedback option in the form of reply cards to prompt customers to respond.

Answer 2

• Newsletter on website and social media platforms.
• Email to investors

Step-by-step explanation:

In order to reach as many of her investors as possible, Catherine can write up a news update or newsletter explaining the change to her investors and then post it on the company website. She should also post it to their social media platforms as an increasing number of people check these as opposed to websites.

In the event that her investors are not public but rather private, Catherine would have would have their contact details such as email. She can therefore send the update to their email addresses. This will increase the chances of the investors seeing it.