Final answer:
Ruby is involved in strategic financial planning at Soleil Solutions, considering how to use emerging technologies and investment timelines to maintain competitiveness.
Step-by-step explanation:
Ruby from Soleil Solutions' finance department is engaged in the process of strategic financial planning. This involves examining how the business can evolve and remain competitive, which includes assessing emerging technologies and considering investment timelines for technological upgrades and other improvements. Strategic financial planning is crucial as it involves making decisions about firm's investments in assets that could last many years such as buying new machinery, constructing new plants, or initiating research and development projects. Firms can raise the necessary financial capital through various avenues such as from early-stage investors, reinvesting profits, loans from banks or bonds, and selling stock. When selecting these sources of capital, firms must carefully plan how to balance spending and earning to ensure the viability and growth of the business.