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What are the 4 types of innovation?

User Alex Egli
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Final answer:

The four types of innovation based on business concepts are Product, Process, Marketing, and Organizational Innovation. The U.S. Patent Office however grants patents for three types of innovations: Utility, Design, and Plant patents, which protect the legal rights of inventors.

Step-by-step explanation:

The four types of innovation are commonly categorized as follows:

  • Product Innovation - The introduction of a new or significantly improved product or service.
  • Process Innovation - A new or enhanced method of production or delivery.
  • Marketing Innovation - Development of new marketing strategies that improve product placement or consumer engagement.
  • Organizational Innovation - Changes in business practices, workplace organization, or external relations that improve a company's performance.

However, according to the U.S. Patent Office, there are three specific types of patents that protect innovations:

  1. Utility patents for any new and useful process, product, or machine, or a significant improvement to existing technologies.
  2. Design patents for new, original, and ornamental designs.
  3. Plant patents for the discovery of new plant types that can be asexually reproduced.

Innovations such as these drive cultural change, sometimes causing a cultural lag while society catches up with technological advancements, and can be heavily influenced by globalization.

User Serban Teodorescu
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