Final answer:
Omnichannel customers are more valuable in the long run due to increased spending and loyalty. Providing a seamless experience across multiple channels can increase sales and customer satisfaction.
Step-by-step explanation:
It is true that omnichannel customers are more valuable in the long run than in the short run. In the short run, businesses may incur additional costs to implement omnichannel strategies, such as investing in technology and training employees. However, over time, the benefits of reaching customers through multiple channels can outweigh the initial costs.
Omnichannel customers are those who engage with a business through different channels, such as online, mobile, and physical stores. These customers tend to spend more and have higher loyalty compared to single-channel customers. They have the flexibility to choose the channel that best suits their needs at any given time.
For example, a customer may research a product online, visit a physical store to try it out, and then make the final purchase online. By providing a seamless experience across channels, businesses can meet the customer's preferences and increase the likelihood of a purchase.