Final answer:
In selecting back-end technologies for a business, it's important to consider scalability, compatibility, and security. For entering a market with high barriers, like web browsers, differentiation and robust marketing strategies are key.
Step-by-step explanation:
When selecting back-end technologies for customers, several factors should be considered to ensure that the technology aligns with the business objectives and customer needs. The scalability of the technology is crucial, as it needs to grow with the customer base and traffic without performance degradation. Additionally, consider the compatibility and integration capabilities with existing systems, which can greatly affect the business operations. Security is also paramount, as data breaches can tarnish a company's reputation and incur heavy losses.
For a product like a web browser, which faces significant barriers to entry in the marketplace, innovative strategies are required. Differentiating the product through unique features, ensuring high-quality performance, and establishing partnerships can help penetrate the market. A strong marketing campaign and early adopter incentives could also drive initial adoption.