Final answer:
Leaders bring others to their side by increasing incentives, appealing to expressive values, and overcoming collective action problems.
Step-by-step explanation:
Leaders bring others to their side by employing various strategies and tactics. One effective approach is to increase incentives for people to follow them. This can be done by raising the rewards for loyalty and raising the costs of defection.
For example, leaders can offer material incentives such as discounts or benefits for joining their group or organization. They may also offer solidary incentives, where individuals can associate with others who have similar concerns or interests. Another way leaders can bring others to their side is by appealing to expressive values like solidarity, loyalty, and patriotism. By emphasizing these values, leaders can create a sense of belonging and motivate others to support their cause.
Leaders also use their personal power and charm to shape the perceptions of others. They carefully craft their image and reputation to gain the trust and loyalty of their followers. They may project strength and authority to instill confidence in others, or they may offer innovative or radical solutions to crises to inspire followers. Charismatic leaders, in particular, often emerge in times of crisis and captivate their followers with their vision of a new world order.
Lastly, leaders can strengthen their position by overcoming collective action problems. They offer incentives, both material and solidary, to induce activity and participation among individuals. By providing tangible benefits and creating a sense of community, leaders can motivate people to join their cause and work together towards a common goal.