Final answer:
Warm introductions are more effective than cold leads because they establish trust and credibility. They can lead to more opportunities in job applications and sales.
Step-by-step explanation:
Warm introductions are more effective than cold leads because they establish a level of trust and credibility. A warm introduction means that someone you already know and trust has made the introduction, which can help create a positive impression right from the start. In contrast, cold leads are contacts you make without any prior connection or recommendation.
For example, if you are applying for a job and you have a warm introduction from a mutual acquaintance, the employer may be more inclined to take a closer look at your application and give you a chance to interview. On the other hand, if you submit a cold application without any personal connection, it may be more easily overlooked or dismissed.
Another example is in sales. Warm leads are potential customers who have shown interest or have been referred to you by someone they trust. These leads are more likely to convert into actual customers compared to cold leads that come from random prospecting efforts.