Final answer:
The American Marketing Association's definition of marketing includes activities like product promotion, distribution, selling, and pricing, which are also common interests among members of trade associations like the American Beverage Association.
Step-by-step explanation:
The American Marketing Association's definition of marketing encompasses a variety of activities, including but not limited to product promotion, distribution, selling, and pricing. Considering the broader scope of these activities within an association like the American Beverage Association, which unites competitors such as Coca-Cola and Red Bull, it's evident that these activities are aimed at advancing common interests such as addressing regulatory issues and advocating for industry-wide benefits like tax breaks. However, marketing extends beyond the internal goals of trade associations to affect broader societal aspects, including the manufacturing of demand, the development of a culture focused on material possessions, and the overall cultural fabric of American society.