Final answer:
Entertainment managers need to fundraise for covering production costs, attracting investors, and maintaining the artistic process's integrity.
Step-by-step explanation:
Entertainment managers need to fundraise for a variety of reasons. Firstly, the cost of producing a show can be quite high, including expenses such as the rights for the production, set and costume materials, publicity, technical equipment, rehearsal space, and the rental of the theater. Fundraising helps cover these costs and ensure that the production can go forward.
Secondly, entertainment managers need to attract investors who are willing to provide the necessary financial support. These investors want to know how they will make their money back or even generate a profit. The manager must be able to provide a logical path for this financial return, which can be achieved through effective fundraising.
Lastly, fundraising allows entertainment managers to maintain the integrity of the artistic process. By handling stipends and other financial matters themselves, managers can ensure that the artists involved in the production can focus on their creative work without being burdened by financial negotiations.