Final answer:
A compelling story is important when approaching donors as it establishes the significance and relevance of the cause or organization and evokes emotions to motivate action.
Step-by-step explanation:
A compelling story is important when approaching donors to provide a monetary gift (donation) because it helps establish the significance and relevance of the cause or organization. By telling a compelling story, the audience can understand the purpose and impact of their donation, making them more likely to contribute. Additionally, a well-crafted story can evoke emotions, connect with the donors on a personal level, and motivate them to take action.
For example, a non-profit organization seeking donations for a clean water project in a developing country may share the story of a young girl who had to walk several miles every day to fetch contaminated water. The story highlights the urgency of the problem and the positive impact that donations can have on improving lives.
In summary, a compelling story is essential in donor outreach as it helps convey the importance, relevance, and emotional connection to the cause or organization, increasing the likelihood of receiving monetary gifts.