Final answer:
Getting sponsors to activate their sponsorship at an entertainment event can be challenging due to budget constraints, alignment with event goals, and measuring ROI.
Step-by-step explanation:
Getting sponsors to activate their sponsorship at an entertainment event can present several challenges. One challenge is convincing sponsors to invest their resources in the event, as they may have limited budgets or competing priorities. Another challenge is ensuring that the sponsor's brand and message align with the event's goals and target audience. Lastly, it can be a challenge to measure and demonstrate the return on investment for sponsors, as they want to see tangible results and benefits from their sponsorship.