Question

Placing a branded product in a scene of a video game is an example of which type of sales promotion?

1) Product placement
2) Discounts and coupons
3) Point-of-purchase displays
4) Sweepstakes and contests

Answer 1

Placing a branded product in a video game scene is an example of product placement, a subtle yet effective sales promotion strategy that enhances brand recognition.

Step-by-step explanation:

Placing a branded product in a scene of a video game is an example of product placement. This sales promotion strategy involves inserting products into various forms of entertainment media to advertise to viewers or players. In video games, this could involve a character using a specific brand of drink, driving a particular car model, or showcasing any trademarked item within the game environment. It's a subtle form of advertising that can have a significant impact on brand recognition and consumer behavior.