Final answer:
To increase interest in cycling products at a sporting goods retailer, writing a blog post on the health benefits of cycling is a potential strategy to engage and educate potential customers.
Step-by-step explanation:
If you work for a sporting goods retailer and want to increase interest in cycling products, a potential strategy could be a. Write a blog post on the health benefits of cycling. This approach directly targets potential cycling customers by providing them with valuable information that may motivate them to take up cycling. In the blog post, you could highlight how aerobic exercises like cycling improve muscular endurance and cardiovascular health. To further captivate the audience, personal stories or testimonials from customers about their cycling journey could be included.
Moreover, integrating eye-catching photographs from various cycling events or showcasing the joy of cycling through imagery may enhance the appeal. Engaging content, paired with the educational aspect of the health benefits, has the potential to resonate well with people considering cycling as a form of exercise or recreation.