Final answer:
A company's competitive strategy must be supported by resources and capabilities unique to that company, and differentiation strategies can be successful if they are hard to replicate and align with customer needs. Companies focusing on a core competency often outperform diversified firms, maintaining a competitive edge through specialization. Additionally, comparative advantage and competitive pressures can influence business performance in the context of international trade and domestic markets.
Step-by-step explanation:
For a company's competitive strategy to truly be effective and sustainable, it must be supported by resources and capabilities that provide the company with the ability to execute the strategy effectively. Contrary to the belief that differentiation strategies are easily replicated and thus ineffective, they can be successful if the differentiating features are well-aligned with customer needs and are difficult for competitors to imitate. Furthermore, businesses that focus on a core competency—specializing in a narrow range of products or services—tend to perform better than those that diversify too widely. This focus allows the company to refine its expertise, potentially leading to a competitive advantage through superior quality, innovation, or branding.
The economic principle of comparative advantage also plays a role in business success, particularly in the context of international trade. Firms in smaller economies may face challenges in achieving economies of scale or engaging effectively in the value chain, but there is also less competition, which could allow for a stronger position domestically. Lastly, competition from firms offering better or cheaper products can be intense and may lead to improved market offerings, but companies leveraging their unique strengths can still find success and drive growth.