Question

Which of the following is a core purpose of a value proposition?

a.A value proposition shapes customer experiences.
b.A value proposition defines budget allocations.
c.A value proposition communicates what your company must do to earn a customer’s business.
d.All of the above

Answer 1

A value proposition communicates what your company must do to earn a customer’s business.

Step-by-step explanation:

The core purpose of a value proposition is to communicate what your company must do to earn a customer’s business. It is a statement that summarizes the unique value that a product or service offers to customers and why they should choose it over competitors. A value proposition helps shape customer experiences by highlighting the benefits and solutions provided by your company.