Final answer:
A compliment is a potential complement because customers purchase and use it alongside another item the company sells. Complements are goods that are often used together so that consumption of one good tends to enhance consumption of the other. For example, if a company sells a shampoo and also sells a conditioner, the conditioner would be a complement to the shampoo, as customers would typically use them together for better results. A compliment is a potential "cross-sell" because customers purchase and use it alongside another item the company sells.
Step-by-step explanation:
A compliment is a potential complement because customers purchase and use it alongside another item the company sells. Complements are goods that are often used together so that consumption of one good tends to enhance consumption of the other.
For example, if a company sells a shampoo and also sells a conditioner, the conditioner would be a complement to the shampoo, as customers would typically use them together for better results.
A compliment is a potential "cross-sell" because customers purchase and use it alongside another item the company sells.