Question

Business messages typically follow either a direct strategy or an indirect strategy. The direct strategy, or frontloading, places the main idea at the beginning of a message. Which strategy places the main idea at the beginning of a message?

1) Direct strategy
2) Indirect strategy
3) Frontloading
4) Cannot be determined

Answer 1

The strategy that places the main idea at the beginning of a business message is known as the direct strategy, also called frontloading.

Step-by-step explanation:

When constructing business messages, writers often choose between a direct strategy and an indirect strategy. The strategy that places the main idea at the beginning of a message is known as the direct strategy, which is also commonly referred to as frontloading. This approach is particularly effective in getting to the point quickly and is preferred when the message is straightforward or when the audience is expected to be receptive to the message. On the other hand, an indirect strategy is used when it is necessary to provide the audience with background information, context, or reasoning before presenting the main idea, which is typically reserved until the end of the message.