Question

When does the tracking code send an event hit?

1) every time a user performs an action with event tracking implemented
2) every time a user performs an action with pageview tracking implemented
3) every time a user makes a reservation
4) every time a user adds an event to their calendar

Answer 1

The correct option is (1). An event hit is sent every time a user performs an action with event tracking implemented, such as downloads, clicks, or video plays.

Step-by-step explanation:

The tracking code sends an event hit every time a user performs an action with event tracking implemented. Event tracking is used to measure user interactions with content that can be tracked independently from a web page or a screen load. For example, downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays can all be tracked as events.

The other actions listed, such as making a reservation or adding an event to one's calendar, could potentially be tracked by event hits, but only if those actions have had event tracking explicitly implemented for them. Without such implementation, these actions do not automatically send an event hit.