Question

What are the key elements of a positioning statement?

1) The target market
2) The brand name
3) The key points of differentiation
4) The product and service category or frame of reference in which you are establishing this market position
5) The reasons why customers should believe the positioning claims
6) All of the above

Answer 1

The key elements of a positioning statement include the target market, brand name, points of differentiation, product/service category, and the reasons why customers should believe the positioning claims.

Step-by-step explanation:

The key elements of a positioning statement include:

1. The target market – whom the product or service is intended for.
2. The brand name – the name that will be used to identify the product or service.
3. The key points of differentiation – what makes the product or service unique compared to competitors.
4. The product and service category or frame of reference – the context or category within which the product or service is positioned.
5. The reasons why customers should believe the positioning claims – the proof points or evidence that back up the positioning.

Therefore, the correct response to the question is 6) All of the above.