Question

Promotion refers to methods for informing and influencing customers to buy the product. Each company creates a unique promotional mix for each product. The promotional mix may include traditional advertising, sales promotion, public relations, and digital marketing (including social media, online advertising, and content marketing). Integrated marketing communications is an approach that carefully coordinates all promotional activities to produce a consistent, customer-focused message. What does promotion refer to?

1) Methods for informing and influencing customers to buy the product
2) Methods for creating a unique promotional mix for each product
3) Methods for coordinating all promotional activities
4) Methods for producing a consistent, customer-focused message

Answer 1

Promotion refers to methods for informing and influencing customers to buy the product. It involves creating a unique promotional mix and coordinating all promotional activities to produce a consistent, customer-focused message.

Step-by-step explanation:

Promotion refers to methods for informing and influencing customers to buy the product. It is a part of the marketing mix and involves creating a promotional mix that includes traditional advertising, sales promotion, public relations, and digital marketing. Integrated marketing communications is an approach that coordinates all promotional activities to produce a consistent, customer-focused message.