Final answer:
The true statement about consultative selling is that it focuses on partnering with the customer to solve their specific problems. Tying sales require customers to buy an additional product, which is a different concept and can be controversial, while bundling groups products or services together for a discounted price and generally benefits consumers.
Step-by-step explanation:
Of the statements provided, the first one is true about consultative selling: "Consultative selling is about partnering with the customer with a true focus on problem-solving." This approach to sales is centered around understanding the unique challenges and needs of a customer, and crafting a solution that addresses those specific problems. The intent is to establish a long-term relationship built on trust and the value delivered through tailoring a product or service to meet the customer's needs.
In contrast, tying sales and product bundling are different concepts. Tying sales happen when a customer is coerced into buying a secondary product as a condition of purchasing a desired primary product. This practice is controversial because it may force consumers to buy something they neither want nor need. Conversely, bundling is often beneficial to consumers because it involves grouping products or services together at a discounted rate, like bundling cable, internet, and phone services.