Final answer:
Dave McInerney's main goal with FreshDirect was to revolutionize grocery shopping by offering high-quality food and a convenient online shopping experience directly to the consumer's doorstep.
Step-by-step explanation:
The main goal of Dave McInerney, the CEO and co-founder of FreshDirect, was to revolutionize the grocery shopping experience by providing a convenient, online way for customers to buy fresh and high-quality food. McInerney aimed to use the power of the internet to bring the farmers' market experience directly to the consumer's doorstep. By prioritizing the quality of food, the efficiency of delivery, and customer service, FreshDirect sought to offer a superior alternative to traditional supermarket shopping.