Final answer:
The report that shows the last page users viewed before leaving a website is the Exit Pages report. It helps website owners understand where users commonly exit, which can pinpoint issues or areas for improvement on the site. This stands in contrast to the Landing Pages report and All Pages report, which track the first page visited and performance of all pages, respectively.
Step-by-step explanation:
The report that indicates the last page users viewed before leaving a website is the Exit Pages report. This type of report tracks when a session has ended and records the final page that was viewed in the process. It's useful for website owners to understand where users decide to leave the site, as it can highlight areas that might cause user disengagement or dissatisfaction.
For example, if a particular page has a high exit rate, it might suggest that the content on that page is not meeting users' expectations or that there is a technical issue causing users to leave. Web administrators and marketers can analyze the data from the Exit Pages report to make necessary adjustments to improve the user experience and reduce bounce rates.
Contrary to the Exit Pages report, the Landing Pages report shows the first page visitors land on when they arrive at a website, and the All Pages report provides data on the performance of all pages within the site, such as views and average time spent on page.