Final answer:
The question discusses shifts in marketing, emphasizing the impact of technology and globalization which have amplified competition and shaped the future of business operations, with debates ongoing about business sizes.
Step-by-step explanation:
The question deals with the key shifts in the future of marketing, focusing on how advancements in technology and the force of globalization are interconnected and contribute to an evolving marketing landscape. The rise of e-commerce and the availability of business-to-business online platforms exemplify how local businesses now compete on a global scale. Additionally, the intersection of these trends raises debates about whether the future favors a multitude of small firms or a consolidation into larger, dominant firms.